Business Dashboard
Get a complete view of your marketing performance and customer engagement from one central dashboard.
Profile Views
Track how many users are discovering your business.
Follower Growth
Monitor your audience growth over time.
Coupon Performance
See redemption rates and offer effectiveness.
Engagement Metrics
Track likes, comments, shares, and interactions.
Marketing Performance
Understand which marketing efforts are driving results and where to focus your resources.
Campaign Metrics
- Impressions: How many users saw your content
- Reach: Unique users who viewed your posts
- Engagement Rate: Percentage of viewers who interacted
- Click-Through Rate: Users who took action on your content
- Conversion Rate: Users who completed desired actions
Content Performance
- Top-performing posts by engagement
- Best posting times for your audience
- Content type comparison (photo vs video vs text)
- Hashtag and topic performance
- Viral coefficient of shared content
Data-Driven Marketing
Businesses that use analytics to guide marketing decisions see 20% higher ROI than those relying on intuition. The Word gives you the insights you need to optimize every campaign.
Coupon & Offer Analytics
Track the performance of your digital coupons and promotional offers in detail.
Coupon Metrics
- Total Views: How many users saw the offer
- Saves: Users who saved the coupon for later
- Redemptions: Actual uses of the coupon
- Redemption Rate: Percentage of saved coupons used
- Revenue Generated: Estimated revenue from coupon traffic
Offer Comparison
- Compare performance across different offers
- Identify best-performing discount types
- Analyze seasonal patterns
- Test different offer values
- Track repeat redemption behavior
Customer Insights
Understand your customers better with demographic and behavioral insights.
Audience Demographics
- Age and gender distribution
- Geographic location
- Causes they support
- Charities they follow
- Interests and preferences
Behavioral Insights
- Engagement Patterns: When customers are most active
- Content Preferences: What type of posts resonate
- Purchase Behavior: Coupon redemption patterns
- Loyalty Indicators: Repeat engagement signals
Cause Marketing Analytics
Measure the impact of your charity partnerships and cause marketing efforts.
Partnership Metrics
- Total Donations Generated: Impact through your partnership
- Customer Participation: How many customers engaged
- New Customer Acquisition: Customers from charity channels
- Brand Sentiment: How cause alignment affects perception
- Social Sharing: Viral reach of cause content
Impact Reporting
- Shareable impact summaries for social media
- Year-end giving reports
- Partnership milestone tracking
- Co-branded impact certificates
Prove Your Impact
Consumers want proof that brands actually deliver on their cause marketing promises. The Word's transparent analytics let you show customers exactly where their support goes.
Competitive Insights
Understand how you compare to other businesses in your area and category.
Benchmarks
- Engagement rate vs industry average
- Follower growth compared to peers
- Coupon redemption rate benchmarks
- Content performance standards
Reports & Exports
Generate reports to share with your team and track progress over time.
Report Types
- Weekly Summary: Quick snapshot of recent performance
- Monthly Report: Detailed analysis with trends
- Campaign Report: Results from specific campaigns
- Annual Review: Year-over-year comparisons
Export Options
- PDF reports with visualizations
- CSV data exports for spreadsheets
- Scheduled automatic report delivery
- Custom date range selection