Partner with Local Charities
The Word makes it easy to find and partner with charities that align with your business values and resonate with your customers.
Easy Partnerships
Browse and connect with charities in your community directly through the platform.
Values Alignment
Find causes that match your brand values and customer interests.
Shared Audience
Reach charity supporters who become loyal customers.
Measurable Impact
Track the results of your cause marketing campaigns.
Cause Marketing by the Numbers
87% of consumers will purchase from a company that supports a cause they care about. 76% will refuse to buy from a company that supports issues contrary to their beliefs. Cause alignment isn't optional—it's essential.
How Cause Marketing Works
The Word provides multiple ways to integrate charitable giving into your business model.
Partnership Models
- Percentage of Sales: Donate a portion of each purchase to your partner charity
- Round-Up Programs: Customers round up purchases to nearest dollar for charity
- Match Programs: Match customer donations to amplify impact
- Product Partnerships: Create special products where proceeds benefit charity
- Event Sponsorships: Sponsor charity events and gain visibility
Campaign Types
- Ongoing Partnerships: Year-round support for a primary charity partner
- Seasonal Campaigns: Holiday giving, back-to-school, awareness months
- Event-Based: Tied to specific charity events or fundraisers
- Goal-Based: Help charities reach specific fundraising targets
Charity Discovery
Find the perfect charity partners through The Word's discovery tools.
Find Charities By
- Location: Support local organizations in your community
- Cause: Education, environment, health, animals, and more
- Size: From small grassroots to established national organizations
- Mission: Search by keywords and specific focuses
- Impact: See verified impact metrics and ratings
Partnership Features
- Direct messaging with charity administrators
- Partnership request and approval workflow
- Shared content calendar
- Co-branded marketing materials
- Joint impact reporting
Brand Benefits
Cause marketing delivers tangible benefits that impact your bottom line.
Customer Acquisition
- Charity supporters discover your business through partnerships
- Shared social media exposure expands your reach
- Event presence introduces you to new audiences
- Word-of-mouth from engaged community members
Customer Loyalty
- Emotional connection through shared values
- Increased purchase frequency from engaged customers
- Higher customer lifetime value
- Stronger brand advocacy and referrals
Brand Differentiation
- Stand out from competitors who don't give back
- Tell authentic stories about your impact
- Build reputation as a community-minded business
- Attract values-aligned employees
The Authenticity Factor
Consumers can spot inauthentic cause marketing. The key is choosing causes that genuinely connect to your business and committing to long-term support. The Word helps you build real relationships with charities, not just transactional campaigns.
Promote Your Partnerships
The Word gives you tools to share your charitable work with customers and the community.
Promotion Features
- Partnership Badge: Display your charity partnerships on your profile
- Impact Posts: Share updates about donations and volunteer activities
- Joint Content: Co-create posts with charity partners
- Event Cross-Promotion: Charities promote your sponsored events
- Year-End Reports: Shareable impact summaries for social media
Storytelling Opportunities
- Behind-the-scenes of volunteer days
- Customer testimonials about why they support your cause efforts
- Impact stories showing how donations made a difference
- Employee spotlights participating in charitable activities
Measure Your Impact
Track the ROI of your cause marketing efforts with comprehensive analytics.
Key Metrics
- Total donations generated through your partnership
- Customer participation rates in giving programs
- New customers acquired through charity channels
- Social media reach and engagement on cause content
- Brand sentiment changes over time