Digital Coupon System
Create and distribute digital coupons that customers can save, share, and redeem directly from their phones—no paper needed.
Flexible Discounts
Percentage off, dollar amount, BOGO, and custom offer types.
Easy Redemption
Scan QR codes or enter codes at checkout for instant validation.
Time-Limited Offers
Create urgency with expiration dates and limited-time deals.
Track Performance
See redemption rates, revenue impact, and customer behavior.
Coupon Types
- Percentage Off: 10%, 20%, 50% off entire purchase or specific items
- Dollar Amount: $5 off, $10 off, $25 off purchases
- Buy One Get One: BOGO free, BOGO 50% off, buy 2 get 1 free
- Free Item: Free appetizer, free gift with purchase
- Bundle Deals: Special pricing on product combinations
- First-Time Offers: Welcome discounts for new customers
Digital vs Paper Coupons
Digital coupons have 10x higher redemption rates than paper coupons. They're always with the customer on their phone, can be shared easily, and provide valuable tracking data you can't get from paper.
Creating Coupons
The Word's coupon builder makes it easy to create professional offers in minutes.
Coupon Details
- Offer Title: Clear, compelling description of the deal
- Discount Amount: Value of the offer
- Terms & Conditions: Restrictions and requirements
- Valid Dates: Start and end dates for the offer
- Redemption Limit: Per customer or total redemptions
- Minimum Purchase: Optional spend requirement
Distribution Options
- Public: Visible to all users in your area
- Followers Only: Exclusive offers for your followers
- Targeted: Specific audience segments
- Charity Partners: Exclusive deals for charity supporters
- QR Code: Generate codes for in-store display
Customer Rewards Program
Build loyalty with a rewards program that keeps customers coming back.
Reward Mechanisms
- Points System: Earn points per dollar spent
- Visit Tracking: Rewards after X visits
- Punch Cards: Digital version of traditional punch cards
- Tier Levels: Bronze, Silver, Gold status with increasing benefits
- Birthday Rewards: Special offers on customer birthdays
Reward Types
- Free products or services
- Exclusive discounts
- Early access to new items
- VIP experiences
- Charity donations in their name
Loyalty Program ROI
Loyalty program members spend 12-18% more than non-members. The cost of retaining existing customers is 5x lower than acquiring new ones. A good rewards program pays for itself many times over.
Promotional Campaigns
Run strategic campaigns that drive specific business outcomes.
Campaign Ideas
- Slow Day Specials: Drive traffic on typically slow days
- Happy Hour: Time-limited offers during specific hours
- Seasonal Promotions: Holiday specials, summer deals, back-to-school
- New Product Launch: Discounts to try new offerings
- Win-Back Campaigns: Re-engage lapsed customers
- Referral Rewards: Incentivize customers to bring friends
Campaign Features
- Schedule campaigns in advance
- Set automatic start/end dates
- A/B test different offers
- Target specific customer segments
- Track campaign performance in real-time
Coupon Redemption
Make it easy for staff to validate and redeem customer coupons.
Redemption Methods
- QR Code Scan: Staff scans customer's phone
- Code Entry: Enter unique coupon code at POS
- Manual Validation: Mark coupon as redeemed in app
- Auto-Apply: Linked to customer account for automatic discount
Fraud Prevention
- One-time use codes prevent reuse
- Per-customer limits
- Expiration enforcement
- Redemption location tracking
- Suspicious activity alerts
Charity-Linked Offers
Create special offers that benefit both customers and your charity partners.
Charity Coupon Types
- Donation Coupons: "Use this coupon and we'll donate $1 to [Charity]"
- Supporter Exclusives: Special discounts for charity followers
- Event Offers: Deals tied to charity events you sponsor
- Impact Rewards: Earn charity donations instead of personal rewards