Geofenced Marketing
Target potential customers based on their location with geofenced promotions that appear when they're near your business or in your service area.
Location Targeting
Set custom boundaries to target customers within specific areas.
Nearby Notifications
Alert users to your offers when they're close to your location.
Multi-Location Support
Manage marketing for multiple business locations from one dashboard.
Time-Based Triggers
Combine location with time for lunch specials, happy hours, and more.
How Geofencing Works
- Define Your Area: Set a radius around your business (1-25 miles)
- Create Your Offer: Design compelling promotions for local customers
- Target Your Audience: Reach users who match your ideal customer profile
- Deliver the Message: Offers appear in user feeds when they enter your area
- Drive Action: Customers visit your business to redeem offers
Local Marketing That Works
Geofenced promotions see 2x higher engagement than non-targeted ads. By reaching people when they're nearby and ready to buy, you maximize the impact of every marketing dollar.
Business Profile & Discovery
Create a compelling business profile that helps users discover and connect with your business on The Word.
Profile Features
- Business Information: Name, address, phone, hours, website
- Photos & Videos: Showcase your products, services, and location
- Description: Tell your story and highlight what makes you special
- Categories: Help users find you by industry and service type
- Social Links: Connect to your other social media profiles
Discovery Options
- Nearby Businesses: Users browse businesses in their area
- Search: Find businesses by name, category, or keyword
- Map View: Visual display of business locations
- Cause Filter: Users find businesses supporting causes they care about
Promotional Posts
Share updates, offers, and news directly to your followers and users in your target area.
Post Types
- Text Posts: Announcements and updates
- Photo Posts: Visual content showcasing products or events
- Video Posts: Behind-the-scenes, tutorials, or testimonials
- Offer Posts: Promotions with attached digital coupons
- Event Posts: Promote in-store events or sales
Targeting Options
- Followers Only: Reach your existing audience
- Local Users: Expand reach to users in your area
- Interest-Based: Target users interested in your category
- Cause-Aligned: Reach users who support your partner charities
Local SEO Benefits
Your presence on The Word enhances your local search visibility and online reputation.
SEO Advantages
- Business listing in The Word directory
- User reviews and ratings
- Social signals from engagement
- Backlinks from charity partnerships
- Local citation building
Event Marketing
Promote in-store events, sales, workshops, and community gatherings to drive foot traffic.
Event Types
- Sales Events: Black Friday, holiday sales, clearance events
- Workshops: Classes, demonstrations, how-to sessions
- Community Events: Grand openings, anniversaries, celebrations
- Charity Events: Fundraisers hosted at your location
Event Features
- Event calendar listing
- RSVP tracking
- Automated reminders
- Post-event follow-up
- Attendee rewards
Community Connection
Local businesses that actively engage with their community see 60% higher customer loyalty. The Word helps you build those connections authentically through shared causes and local engagement.