Grow Your Supporter Base
The Word makes it easy for people who care about your cause to find and follow your organization. When someone follows your charity, they instantly become part of your community.
One-Tap Following
Supporters can follow your charity instantly with no approval process needed.
Automatic Updates
Followers receive your posts and updates directly in their personalized feed.
Easy Donations
Your charity appears in followers' "My Charities" list for quick future giving.
Organic Growth
As followers engage and share, your reach expands naturally.
News Feed & Content Sharing
Keep your community informed and engaged with regular updates that appear directly in their personalized news feed.
Content Types You Can Share
- Text Posts: Share updates, announcements, and stories about your impact
- Photo Posts: Show your work in action with compelling images
- Video Posts: Share testimonials, behind-the-scenes content, and event highlights
- Event Announcements: Promote upcoming events and volunteer opportunities
- News & Impact Stories: Celebrate milestones and share how donations are making a difference
Best Practice: Consistent Posting
Organizations that post 2-3 times per week see 4x higher engagement than those posting monthly. Regular updates keep your charity top-of-mind and show supporters their contributions are making an impact.
Engagement Features
Turn passive followers into active advocates with interactive features that encourage participation.
How Supporters Can Engage
- Like Posts: Quick way to show support and appreciation
- Comment: Start conversations and share thoughts on your updates
- Share: Spread your message to their own networks
- Direct Messages: Communicate directly with your organization
- Tag Friends: Invite others to learn about your cause
Community Groups
Create specialized communities within The Word to bring together people around specific interests, locations, or initiatives.
Community Types
- Public Communities: Anyone can join and participate
- Private Communities: Membership requires approval for exclusive groups
- Sub-Communities: Specialized groups within larger communities
- Geographic Communities: Local chapters or regional groups
Community Features
- Dedicated community news feed
- Member directory
- Community-exclusive events
- Group adventures and challenges
- Moderation tools for administrators
Real-Time Notifications
Keep supporters informed with instant notifications about important updates, events, and milestones.
Notification Types
- New post notifications from followed charities
- Event reminders and updates
- Donation confirmations and matching alerts
- Community activity notifications
- Achievement and milestone celebrations
Messaging & Direct Communication
Build stronger relationships through direct communication channels with your supporters.
- Direct Messages: One-on-one conversations with supporters
- Group Chats: Coordinate with volunteer teams or committees
- Post Sharing: Supporters can share your content directly with friends
- Event Invitations: Send personalized invites to upcoming events